HockeyStack

HockeyStack is a B2B revenue data intelligence platform that unifies marketing and sales data into one actionable source of truth for go-to-market teams. From first touch to closed-won, it ties every touchpoint to pipeline and ARR—including anonymous website activity and dark-funnel interactions that CRMs and last-touch models miss.

Key capabilities

• Holistic buyer journeys — Cookieless tracking captures the full path from first anonymous touch to closed-won
• Multi-touch attribution — Compare attribution models side by side to see what actually drives pipeline
• Lift & incrementality — Measure exposed vs. unexposed accounts to prove campaign impact
• Custom reports & dashboards — Build reports around your business logic without SQL
• Bi-directional data sync — Push attribution data back to CRM, ad platforms, and your data warehouse
• AI-powered insights — Odin agents surface forward-looking recommendations and next-best actions

Platform modules

• Marketing Intelligence — Prove marketing's revenue impact and optimize budget allocation
• Account Intelligence — Convert and close pipeline faster with account scoring and pre-call briefs
• Atlas — Data foundation that ingests, unifies, and actions GTM data across your stack

Trusted by

Leading B2B GTM teams including GitHub, Mastercard, 8x8, ActiveCampaign, Airbyte, Yext, DataRobot, and Firstup.